I was speaking to a fairly new real estate investor recently, and she said she was very disappointed with the results of her absentee owner mailing. She told me that she had sent 200 out mail pieces and had only gotten 10 calls, none of which had turned into a...
Joy Gendusa I had the privilege of interviewing a truly amazing entrepreneur and marketing expert this week, Joy Gendusa from PostcardMania. Joy started her business like so many entrepreneurs I know; with no money, just a whole lot of passion. She started...
What's Working for Me Now? I had the great pleasure recently of talking about direct mail marketing and what's working now with my friend Lolita Sheriow or “Lo” as everyone calls her. Lo is nothing short of a real estate superstar in Texas....
As everyone knows, I love direct mail when it comes to marketing to motivated sellers. I use most of the other types of lead generation types as well, but direct mail has never let me down. It has always been a big part of my business. There is no doubt...
Getting Started When you are just starting out as a real estate investor, if you are not already an experienced marketer, figuring out how to market your business can seem pretty confusing. The mistake I see folks make time and time again, is believing that...
