Today we’re going to talk about how to create more effective marketing for your business. Fun Fact #1 It’s important to understand that hardly anyone sits down and reads an entire article without skimming it first. People today are skimmers. This means...
I was talking to someone the other day and this is what they said; “I’m in direct mail jail and I want out”! I thought that was a funny way of putting it, but this person was dead serious. When I probed a little further, what they said was they felt like a...
Here’s a question I get all the time; how often should I send out my direct mail? Most people that have followed me for any length of time know that I am a “mail monthly” person. With few exceptions (like mailing to probate attorneys), this is always the...
Probate Mailings 101 I first wrote an article about probate mailings back in 2013. Truthfully, almost all of the information is unchanged except for the fact that the return on your probate mailings is somewhat less. What that means is that the percentage of calls...
This is exactly what I keep hearing from real estate investors all over the country. My direct mail results suck! Direct mail has always been my #1 source of leads. No matter what the economy, it still brings in the leads. Do the number of those leads change with...
