Here’s a question I get all the time; how often should I send out my direct mail?
Most people that have followed me for any length of time know that I am a “mail monthly” person. With few exceptions (like mailing to probate attorneys), this is always the rule for me. And over time, it has proven year after year to be the right answer.
I learned a long time ago that I would only get great results if I would send out my direct mail consistently every month.
So Why Is That?
The first thing you need to understand about how often you should send out direct mail is the “9 times rule”. That means as a general rule folks might need to see an ad or mail piece up to 9 times before they decide to buy your product or use your service. It’s all about establishing the “know, like and trust” factor.
Up to 9 times!
This is also backed up by solid statistics. There was a study done by Sales and Marketing Executives International that came back with some pretty impressive statistics. The results of that study show you that 81% of your DEALS will come at or beyond the 5th mailing.
Now stop and think about that for a minute.
If I am mailing every month I will hit that magic number in the 5th month. If you are mailing every 3 months, you won’t hit that magic number for 15 months.
Since I’m mailing monthly, the sale of this house will most likely be over and done with before you are ever really in the game. Now as a long time direct mail marketer it’s a good thing for me if everyone else mails quarterly.
But truthfully I would rather real estate investors would get it right so I've made a short video for you. These are some statistics that you need to run your real estate investing business by.
Read about those here…
In the Video
I made a short video for you, and I have some other statistics in there for you. Here are a couple….
- What percentage of real estate investors send out direct mail more than once?
- What percentage quit on or before the 3rd mail piece?
You’re just going to have to watch the video to find out.
I will be back soon with another business building video for you.
How Often Should I Send Out My Direct Mail Video
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