There was a time when if you had a little bad PR or a glitch in your customer service the only people that knew about it were your customer and the 12 people they were supposedly going to tell about the incident. That magic number of “12” was the number everyone touted as the “reach of bad news; 12 people”.
I don’t know if that was really accurate, but I believe that number might have been at least in the ballpark before that invention called “the internet”. If you think about all of the people close to you that you might have complained to about your problem that sounds about right to me; a dozen more or less.
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