I was really pleased when Neva Williamson agreed to do a guest post for my blog. Neva has taken an old strategy for finding motivated sellers and made it work for her in her business, and that is cold calling.
For all of you that are just getting started and you have NO money for marketing, after you read this post be prepared to roll up your sleeves and get to work. Neva is living proof that if your desire is strong enough, you can overcome just about anything. You really can get started with NO money.
Now you're probably saying, “Cold calling is hard”. And, yes it can be. But it can also be a great way to find deals.
My name is Neva Williamson, wife, mother of a baby girl and former 9-5‘er. I say former because I quit my day job, leaving behind a six-figure income. Even though I had a lucrative career, after ten years I was only going through the motions. I was not passionate about my work and I knew it would not give me the lifestyle I craved anytime soon. Now as a full time real estate investor, I have freedom to make as much money as I want, doing what I want while being in full control of my time.
For several years before I quit, I continued to work my 9-5 job and make money in real estate on the side. I needed constant reminders to stay focused on my goals, and they were always posted in a place where I could see them. During this time, I also had to learn to utilize effective and low cost sales and marketing tactics.
One of my wholesale deals I made $40,000. I was able to pay off bills and finally quit my 9-5 to stay home with our new baby girl. Unfortunately after paying bills my marketing budget was low. In fact it was nonexistent. To continue my real estate business I pursued low cost marketing ideas again. The best strategy I’ve found is cold calling.
What is Cold Calling?
Cold calling is the act of picking up the phone and calling a complete stranger with the intent of selling them on your services. While intimidating at first, the more you do it the more comfortable you will get with it. The key is to never take rejection personally and be prepared with a short script before you pick up the phone.
After dialing the phone number and confirming I am speaking with my contact, I use the following standard introduction statement: Read the rest of this entry →