Does Your Marketing Resemble a Horse Race?

April 29, 2015 in Marketing

Does Your Marketing Resemble a Horse Race?During Derby week here in Louisville, we are all about the Kentucky Derby.  There is so much going on here it’s impossible to take in all of the activities and have a 9 to 5 job.

Now that is certainly true if you have one of those “9 to 5 jobs”.

But I don’t which is only one of the reasons I love real estate investing.  Isn’t kicking the old 9 to 5 to the curb one of the best reasons for being an entrepreneur?

We get to choose when we work, and being an entrepreneur in Louisville makes it easy to enjoy the Derby activities.


Let’s Talk About Marketing for a Minute

I asked the question, “Does your marketing resemble a horse race”?  Here’s what I mean.  Do you rush to the starting gate; do a sprint down the track to get your direct mail out, furiously nail up some bandit signs, and post some Craig’s List ads only to lose your focus next week and act like a horse that is simply grazing aimlessly or worse yet nodding off in the stall?horse

Maybe you cleaned and organized your office.  Later you went to the office supply store and got another case of paper.  After all it was on sale.  Then you did a whole bunch of other non-revenue generating activities.

You get the picture.  Whatever happened, you didn’t get your marketing done again this week.

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