Does Your Marketing Resemble a Horse Race?

During Derby week here in Louisville, we are all about the Kentucky Derby.  There is so much going on here it’s impossible to take in all of the activities and have a 9 to 5 job. Now that is certainly true if you have one of those “9 to 5 jobs”. But I don’t which is...

The #1 Reason Real Estate Investors Fail

  There are a lot reasons real estate investors fail.  Sometimes it’s even a combination of things.  But the #1 reason real estate investors fail is marketing; more specifically the problem is the lack of a marketing plan and consistent implementation.  There is...

Marketing Your Real Estate Business; Know Your Target Audience

    There are a lot of things to consider when you design a marketing campaign for your real estate business.  We all talk about things like, “Which mail piece should I use and where can I get a good list”? These things are not only important but they are...

Using Magnetic Marketing in Your Business

  Magnetic marketing is a phrase that has been coined by Dan Kennedy, and I feel it represents the way we absolutely must market today if we are to succeed. For the most part, marketing and prospecting has always been done in a manner that could be compared to...

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