April 20, 2015 in Investing In Real Estate
There are a lot reasons real estate investors fail. Sometimes it’s even a combination of things. But the #1 reason real estate investors fail is marketing; more specifically the problem is the lack of a marketing plan and consistent implementation. There is no other way to say it –
You must have a written marketing plan, but the plan is useless without consistent implementation.
Now before you can begin to put together a marketing plan, you need to understand all of the components of a good marketing plan. Here are some things to consider:
- What are your main investing strategies?
- How many ways do you currently get leads?
- What types of marketing strategies do you currently use in your business?
- How much time do you spend on marketing every day; every week?
- Do you actually have these times scheduled on your calendar?
- How many deals do you want to do each month?
- How much money would you like to make each month?
- Do you track the results of your marketing activities?
- Are you happy with your results?
These are all questions you need to be able to answer. When real estate investors can’t clearly state how they intend to get leads, they are headed for trouble. Remember this:
A steady stream of leads = cash in your pocket.
Getting Down to Business
When you decided to become a real estate investor, you were most likely thinking this business was all about houses. Big houses; small houses; pretty houses and ugly houses. Well it’s not really about houses. It’s about two things –
Marketing and problem solving
That’s it. If you can learn how to generate a steady stream of leads and then solve the problems those folks are having, you will be successful in this business.
The problem is that most of us weren’t born knowing a lot about marketing. Initially we might go online and hang out in some of the forums or on sites designed specifically for real estate investors. Those are good places to visit and to learn. But learning to market your real estate business by learning a little bit here and a little bit there is kind of like cutting your lawn with a “weed whacker”.
Sure it can be done that way, but it’s neither efficient nor is it the best way to get the results you want in less than a decade.
One thing I can tell you for sure is the faster you master marketing, the faster you will make money in this business. To take that thought one step further; once you master marketing in your business you will be positioned to make a lot of money. Marketing is the engine that drives the machine AKA your real estate business.
Are You Really Stumped About Marketing?
If most people were to answer that question honestly, they would have to say yes. They might be out hammering up a few bandit signs or even sending out some direct mail pieces every now and then. But if they are really truthful they would tell you they don’t know where to begin when it comes to creating a marketing plan that works.
There is no shame in that. After all babies aren’t born knowing how to walk and talk. They have to learn how to do these things.
But when you have the opportunity to learn how to shave years off your learning curve, master marketing once and for all, and you pass up an opportunity that will directly impact how much money you make in the next 12 months – now that’s a shame!
Are You Ready for a Change?
You know you are!
Over the next couple of weeks I’m going to send you some marketing tips that you can implement in your business.
If you are ready to quit fooling around with this problem once and for all, I want you to take a look at the “Deal Maker Bootcamp” information below.
Folks – this 2 day small group event is a game changer if you are still struggling with marketing, and you don’t have a marketing plan. If you’re not making the amount of money you want to make; the amount of money you deserve to make; then there’s only one reason.
It’s not because you aren’t working hard enough
It’s because you don’t have the right information, and you don’t have a plan! We can change all of that in 2 short days, and we guarantee it. If you come to Nashville, spend 2 days with Bill Walston and me and implement what you learn it will change your life.
You will finally be able to create money at will with consistent marketing. There’s no magic button. You have to do the work, but we can show you what you need to do to achieve these results. Check out the event below.
If you still have questions or want to make sure that this event is right for you, shoot me an email at Sharon.firstname.lastname@example.org.
Deal Maker Bootcamp Info
Check out the Deal Maker Bootcamp –> Just Click Here and get ready to change your future!
If you're not already subscribed to the “Inner Circle”, be sure to do that today so you don’t miss any of the business building tips I have coming your way. I want this year to be your best year ever! And if you enjoyed this article, please share it.