Keeping Your Edge

Do you have an “edge” in your business? What I mean by that is have you found a way to distinguish your business from your competitors? Let’s face it. If you are a real estate investor, you are doing pretty much what the next guy is doing. It really...

What Comes First? Getting A Deal or Building A Buyer’s List?

  There has always been a great debate among real estate investors about whether to find a house to wholesale and then try to rustle up a buyer, or whether to build a buyer’s list before you find that first deal.  Seasoned real estate investors all seem...

How Do I Know Which Real Estate Investing Strategy To Choose?

I am asked this question at least a several times every month, and the answer is always the same. “It depends”. The truth of the matter really is that it depends on a number of things.   Here are some things to consider: What are your talents? What do you really...

Is It Time To Crank Up the Old Marketing Machine?

    I can remember the time not so long ago, when real estate investors had a marketing plan; even if that plan was written out on a half sheet of paper. They knew they would send out a certain number of direct mail letters each week or each month, put out a...

Direct Mail “Marketing 101”

  I was speaking to a fairly new real estate investor recently, and she said she was very disappointed with the results of her absentee owner mailing. She told me that she had sent 200 out mail pieces and had only gotten 10 calls, none of which had turned into a...

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