Is It Time To Crank Up the Old Marketing Machine?

October 3, 2012 in Investing In Real Estate, Marketing

 

Crank Up The Old Marketing Machine

 

I can remember the time not so long ago, when real estate investors had a marketing plan; even if that plan was written out on a half sheet of paper. They knew they would send out a certain number of direct mail letters each week or each month, put out a bunch of bandit signs, and do any number of other tasks to keep those leads coming in.  They had a marketing machine that kept a steady stream of leads coming in.

 

When foreclosures became so plentiful, a lot of real estate investors closed down the old marketing machine. They just worked on foreclosures.  Now these same investors are finding that good deals are a lot harder to come by.

They are scratching their heads wondering what the heck happened. They quit marketing and the pipeline just dried up; that’s what happened.

 

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