I have a great show for you today that answers the question of why everyone needs to invest in a professional brand photoshoot for their business.
You know how passionate I am about building an unforgettable brand. It is so important to your business and your bottom line. You can’t be successful if no one knows about you, and today great images are an essential part of building brand awareness. We are an image driven society, and investing in brand photography is a big part of building overall brand awareness of your business.
Most people know this, but I can almost guarantee you the average real estate investor has given little to no thought about investing in a professional photoshoot. If there is one thing I hope you take away from this show today, it is that great photos will not only build brand awareness for your business, but it will actually make you money over time. Great branding makes all your marketing work better.
My guest today is Natalie Jennings from Jennings Photography. I met Natalie when I was in Orlando for an event earlier this year, and I knew immediately I wanted to have her on my show. Today you’re going to learn why you need to invest in a professional brand photoshoot, and why you should have one on a regular basis.
Natalie also has a really great freebie for you! It's her Personal Brand Guide. I'll put that link below. Trust me, you're really going to want this.
Here is just some of what we went over in this show:
- How a professional brand photoshoot can help you stand out from your competition
- Why your photos help make all your marketing more effective and put money in your pocket
- Why having great photos can keep someone on your website longer
- Communicating your value to your clients with professional photos
- How to choose the right photographer for your photoshoot
- How to prepare for a photoshoot so that you get the best pictures possible
- Why you might want to consider having seasonal photoshoots
Here's Your Video – Why You Need to Invest in a Professional Brand Photoshoot
Rather watch? You can do that here.
Here's Your Podcast
Get Natalie's Personal Brand Guide
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Thanks again for joining me this week. I’ll see you next time!
Here are Some Interesting Stats for You
- Articles with relevant images average 94% more total views than articles without images.
- A press release with photos gets nearly 15% more online views than a text-only press release.
- 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
- Nearly 70% of e-commerce shoppers say the product image is very important when making their purchase decision. (Source: MDG Advertising Infographic)
***Stats: Source by Sandra Iakovleva, Blogger at Depositphotos
I hope you will make the decision today to invest in a personal branding photoshoot. You will recoup that investment many times over in your business. If you have questions, reach out to Natalie or me and we will get them answered.
In 2009, after earning a graduate degree in education, Natalie decided something else was pulling her. She quit her teaching job and started Jennings Photo. Since 2009, she’s taken her 4-figure starter biz to a six-figure brand, and keeps aiming higher.
Her work has appeared in The Atlantic, The Huffington Post, Sun Country Airlines, The Guardian, and brought her around the globe including Australia, Palestine, Guatemala, Japan, Vietnam, Hong Kong, Scotland, Israel and Hawaii.
Jennings Photo focuses primarily on creative, candid portraiture for professionals wanting to build their brand. “We capture the world you live and work in, tell important stories, and educate creatives through courses, photography, and podcasting in order to foster a conscious, creative community for the good of all.”
Reach out to Natalie
If you want to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you can do that here by clicking this link.
Have you gotten your freebies and subscribed to the blog? If not be sure to do that today so you don’t miss any of the business building tips I have coming your way. I want this year to be your best year ever!