The Power of Professional Marketing for Real Estate Investors – Episode #421
Any time I get to talk about marketing, you know I love to do that. My guest today is Devon Higgins of PhotoUp. Devon is a seasoned investor, a Realtor, and an entrepreneur who is involved in several businesses.
I’m excited to talk with him about the power of professional marketing for real estate investors. You’re going to learn some ways investors and Realtors can use this in your own business and how easy and economical it can be to take your marketing up a notch. After all, it’s about first impressions, so let’s dive in.
[00:00 – 07:17] Opening Segment
- Devon shares his background as an investor, entrepreneur, and realtor
- How he ended up creating PhotoUp and FolioWebsites
- How Devon got his feet wet in marketing, building websites, and social media
- Only 35% of agents use professional photographers for marketing their listings
[07:18 – 14:37] Maximize Your Real Estate Business with Professional Marketing and Outsourcing
- How using professional photos and video increases traffic by over 110% and 400%
- The role of third-party systems and virtual assistance
- AI technology is being used to edit photos within 5-10 minutes
- Outsourcing can free up time for networking and other high-value tasks
[14:38 – 21:53] Personal Branding in Real Estate
- Why you should start building your brand from day one
- The importance of personal branding in real estate
- Volunteering is a great way to build your network and give back
- Putting a name or face to a name is the most powerful thing you can do
[21:54 – 29:13] How to Uplevel Your Real Estate Investing Business
- Devon introduces Agent Up – An upcoming AI tool
- Helping agents and investors take photos from their phones and use them for their listings
- How a team of 200 staff in the Philippines has been built to help manage the businesses
- How to up-level your real estate investing business through video and photography
[29:14 – 32:01] Closing Segment
- Why you should invest in marketing and try something new
- You need to adapt to changing technologies
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