5 Ways to Increase Your Direct Mail Response Rates with Automation

In the last show, I talked about how to find off-market properties using direct mail marketing. After that show, folks wanted to know, “How do you automate this process so that it’s easier to manage”?

That’s a great question and that’s what I’m going over today. 5 ways to automate your direct mail marketing and increase your response rates. Let's dive in!

Key Highlights:

[00:01 – 04:24] Opening Segment

How to manage a direct mail process when you're busy
The importance of a written process for getting direct mail out every month
Having a written process will help you stay organized and make sure your mailings are sent on time

[04:25 – 08:37] Increase Your Direct Mail Response Rates with Automation

Having a standard operating procedure for how you will do your marketing is key
You need a marketing calendar to help plan when and how to send your direct mail
You should outsource your marketing to a reputable mail house
What you can do to make marketing easier

[08:38 – 12:47] Closing Segment

How to set up a marketing system that can be automated, including instructions on how to order direct mail and track results
Use a company with a CRM that can be used to manage leads and track results

Resources Mentioned:

Open Letter Marketing
Invelo
How to Find Off-Market Properties Using Direct Mail Marketing

Key Quotes:

Use a company that has the capability to grow with you think big, think down the line and think of making your life easier because at the end of the day, your marketing is what makes you money. – Sharon Vornholt

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