5 Ways to Increase Your Direct Mail Response Rates with Automation
In the last show, I talked about how to find off-market properties using direct mail marketing. After that show, folks wanted to know, “How do you automate this process so that it’s easier to manage”?
That’s a great question and that’s what I’m going over today. 5 ways to automate your direct mail marketing and increase your response rates. Let's dive in!
[00:01 – 04:24] Opening Segment
- How to manage a direct mail process when you're busy
- The importance of a written process for getting direct mail out every month
- Having a written process will help you stay organized and make sure your mailings are sent on time
[04:25 – 08:37] Increase Your Direct Mail Response Rates with Automation
- Having a standard operating procedure for how you will do your marketing is key
- You need a marketing calendar to help plan when and how to send your direct mail
- You should outsource your marketing to a reputable mail house
- What you can do to make marketing easier
[08:38 – 12:47] Closing Segment
- How to set up a marketing system that can be automated, including instructions on how to order direct mail and track results
- Use a company with a CRM that can be used to manage leads and track results
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