Increase direct mail response rates


5 Ways to Increase Your Direct Mail Response Rates with Automation

In the last show, I talked about how to find off-market properties using direct mail marketing. After that show, folks wanted to know, “How do you automate this process so that it’s easier to manage”?

That’s a great question and that’s what I’m going over today. 5 ways to automate your direct mail marketing and increase your response rates. Let's dive in!


Key Highlights:

[00:01 – 04:24] Opening Segment

  • How to manage a direct mail process when you're busy
  • The importance of a written process for getting direct mail out every month
  • Having a written process will help you stay organized and make sure your mailings are sent on time


[04:25 – 08:37] Increase Your Direct Mail Response Rates with Automation

  • Having a standard operating procedure for how you will do your marketing is key
  • You need a marketing calendar to help plan when and how to send your direct mail
  • You should outsource your marketing to a reputable mail house
  • What you can do to make marketing easier


[08:38 – 12:47] Closing Segment

  • How to set up a marketing system that can be automated, including instructions on how to order direct mail and track results
  • Use a company with a CRM that can be used to manage leads and track results


Resources Mentioned:


Key Quotes:


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