Direct Mail: A Proven Way to Generate Leads for Your REI Business – Episode #409
Direct mail has long been a proven way to generate leads for your real estate investing business. Direct mail marketing is a form of legacy marketing which is just another way of saying it’s been around for a long time. It’s a proven strategy for lead generation. And I can tell you this, it still works today.
From a marketing perspective, one thing I love about direct mail marketing is that you can get very targeted with your mailings so that you are reaching the right people with the right message. When it comes to generating leads for off-market properties, it is hands down the only way to reach most off-market sellers.
Listen in as I go over some pretty impressive statistics to back this up.
[00:01 – 04:29] Opening Segment
- How direct mail is a great return over time and can be put on autopilot
- 86% of marketers are investing in direct mail marketing today
- 90% are combining direct mail with digital marketing
- How you can increase the amount you spend on direct mail over time
[04:30 – 09:21] Online & Offline Strategies
- How you can achieve a 400% return on investment
- Combining online and offline marketing strategies
- Statistics show 81% of deals come after the fifth mailing
- 90% of competition stops mailing before the third mailing
[09:22 – 14:04] Unlock the Power of Direct Mail Marketing
- 71% of people outsource their direct mail marketing while 29% do it in-house
- Why it is more cost-effective to outsource direct mail marketing
- How direct mail marketing influences buying and selling decisions
- There is a 13 to 1 return on investment with direct mail
[14:05 – 20:34] Closing Segment
- Check out Open Letter Marketing
- Put together a simple marketing plan in an hour
Resources Mentioned in This Show:
*CRM: Never lose track of your leads again with Invelo! Use my special link to sign up for Invelo (both free and paid versions), AND get 10% off your direct mail when you order through this link. JUST CLICK HERE.
*Open Letter Marketing: My #1 choice for all your direct mail needs. JUST CLICK HERE
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