Real Estate Investing Marketing in 2013 – What Is Working Now

June 14, 2013 in Guest Posts, Investing In Real Estate

 

Real Estate Investing Marketing in 2013 - What Is Working Now

 

I have a guest post today from my friend and fellow real estate investor, Brian Haskins. Brian has put together some great information about finding deals and “What's working now in 2013”. Put some of these strategies to work and watch your business grow!

 

The real estate investing business is always changing and 2013 has been no different. One thing we find in today's market is the introduction of large conglomerates and big hedge funds buying up tons of inventory.  If you find yourself relying solely on the MLS for your deals you may have found your deal pool shrinking lately. It seems the few people that are lucky enough to stay in front of the curve and thrive in these changing markets have always diversified their marketing efforts. In this article I am going to reveal to you some simple ways to diversify your marketing portfolio so you can excel in the ever changing real estate market when others fail.

 

Private Sellers

The biggest tip that I can give you is to move your focus to private sellers. You may have been able to cherry pick the best deals from the MLS in the past but with the changing times if you don’t look into private sellers you may run into problems. Let's talk first about why private sellers are a great option for finding good wholesale deals.  That reason is because they are harder to find.  Just like most things in life, the best things are not easiest to get.  People tend to go for the low hanging fruit so there isn't as much competition for these types of deals. Another reason why they are a great lead source is because of the sheer magnitude of deals out there.  Now that have talked about why private sellers are a good source of leads let's talk about some ways to find private sellers.

 

Here are two of my favorite sources in find private sellers.

he first strategy is a completely free strategy that anyone can use. It's simple and really effective.

 

Online Classified Sites

Online classified sites have been used by real estate investors for years and just like the real estate market, it has changed a lot. There are many free online classified sites such as craigslist.com and  backpage.com.   Even eBay has an online classified section where they sell real estate.  The most effective ways to use these sites are not to post ads and wait for people to contact you, it's much more effective to contact them. Almost all online classified sites have a search function where you can search all of their listings. The idea behind this strategy is to search using certain keywords to find motivated private sellers. I search daily using about 20 keywords and you can do the same. I will walk you through exactly how to do it, for this example I will use craigslist.

Here is what you will need to do:

  • Go to www.craigslist.org and select your city.
  • Search houses for sale by owner ( it's important that you choose for sale by owner)
  • Then use certain keywords that motivated sellers would use in their post for example – motivated, must sell, make offer and things like that)
  • Contact the home owners and try to work out a deal with them.

It's really that simple and it works great. The next strategy is my favorite strategy for finding private sellers however it isn't a free strategy.

 

Direct Mail

Direct mail isn't for most new investors just starting out.  It can take a while to see results and can get a little costly. Most advanced investors use direct mail as their main source of marketing for a few reasons. It's very easy to do once you understand it, it doesn’t take much time to send out, and it's very scalable.

Of course I can't tell you everything about direct mail in this article but I do want to talk about some of the types of people you want to market to and where to get your lists. My favorite lists of people to send direct mail to are:

  • Probates
  • Out of state absentee owners
  • In state absentee owners

 

Let’s talk first about probate.

Probate is when people pass away and they leave behind an estate. Sometimes the estate may have a house in it and the heirs may decide to sell it. This is by far my favorite lead type because in most cases the houses will be sold and in most cases there is quite a bit of equity. If you want to find probate lists some counties have their records online, others list them in newspapers, and in some areas you still have to go down to the court house to pull the leads yourself.

Absentee owners are the next lead source I want to talk about.

Absentee owners are people that own a house but the tax mailing address is at another location. In most cases this means they are a landlord.

  • Out of state absentee owners are people that own houses in one state but live in another. This lead source is usually pretty responsive and a great place to get started when marketing to absentee owners.
  • The next lead source is in state absentee owners. They are very similar to out of state absentee owners except they live in the same state as the property.

This is a great lead type and usually there is a large amount of them in most areas.  In return, making it a great way to scale your business and help you find a lot more deals. You can also get this list and many others at a website called www.Listsource.com.

Now that I have shared my 4 best private seller lead sources its time for you to go out there and give it a shot. I have left you with no excuses. Everyone can use at least one of these strategies to grow their business.

 

About the author:  Real Estate Investing Marketing in 2013 - What Is Working NowBrian Haskins is an active investor in St. Louis, Missouri and has been investing for 8 years. Brian has been able to specialize in wholesaling and automation. He has been able to automate and outsource over 90% of his business. Brian is also a published author and real estate teacher where he coaches his students to grow and outsource their real estate investing business.

You can find more articles like this and get a free copy of Brian's book at here…..

 

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