I am often asked questions like “what are the top 5 things I should do to set my business up for quick success” or “tell me the 10 steps for making fast money with real estate”. Everyone thinks that there is an exact formula or a 10 step program that you can follow and magically get rich quick or at least put your business on the fast track to success.
I have said it many times before; there is no easy button or shortcut to success in this business or any other business for that matter.
But, there are certain things you should focus on in the beginning. These same steps will be the ones that will drive your real estate investing business over time.
Find Deeply Discounted Properties
Real estate investing at its core is a simple premise; you need to find deeply discounted properties and find a way to make money on them. That’s all.
Your exit strategy will determine the exact manner in which you make your money.
Buy and hold landlords will enter the “get rich slow plan”. These folks are buying today betting on the future value of this particular property. You should be making some money every month in the way of positive cash flow, and there will be tax benefits that you will get along the way. But your big payout will come at the end when you sell the property. If you made a wise purchase the day you bought the property, you should expect to make a nice profit due to appreciation when you sell.
Now if you are a wholesaler or a rehabber, you will receive any profit to be made as one big chunk of cash much sooner in this process. What you won’t get are the tax breaks with buy and hold strategies and appreciation over time. You will be always selling at today’s value.
So that’s it in a nutshell. The first step is to find deeply discounted properties to buy. So how do you do that?
What Are the Main Activities I Should Concentrate On?
That is an easy question to answer. Marketing!
You should concentrate on one thing; getting your phone to ring so that you can locate those deeply discounted properties. That’s it. It’s especially important that you understand this if you are still working a 9 to 5 job.
In this case you will most likely have limited resources at your disposal to work with in your “side hustle” or new business. You will have less time, less energy after working all day, and in most cases a limited marketing budget for the activities you need to be doing to get your phone to ring.
Where Do I Begin?
I have a “Getting Started” section that is a perfect place to begin. Also, be sure to check out all of the “marketing” posts here on this blog.
Next week: Getting your phone to ring.
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