How Branding, Your Reputation, and Success Go Hand in Hand – The Best of the Best Show
Lately, I’ve been thinking about how branding, your reputation, and success go hand in hand. This is what I know for sure:
Marketing is how you get leads and branding is why they choose YOU!
These things are so intricately entwined that if you mess one of them up it will surely affect the other one, and that’s what I want to talk about today. Your brand and your reputation can easily become tainted, and these don’t have to be big events that cause the problem. It can be a series of small events, mistakes, or just general sloppiness.
The reason this was on my mind was that I had an interaction with someone recently that left me disappointed and a little embarrassed. Their “mess” was going to make me and everyone else involved with them and their project look sloppy. While this wasn’t directly my problem, it had an effect on how I would be perceived.
You should always be aware of how things will affect your brand which in turn affects your reputation and success in your business. There are some common-sense rules that we all need to follow as we grow our businesses.
Your Brand Is….
Your brand is many things. The main thing your brand represents is how people feel about you. It's often been described as, “that gut feeling people have about you”. Another way people talk about your brand is that it's what people say about you after you walk out of the room.
If people have a bad opinion of you they will have a bad opinion of your brand and your company too. There is no way to separate the two things. Your branding, your reputation, and your success are all connected to one another.
What Not to Do When You Mess Up
Let’s face it; we all mess up at times. When you have dropped the ball, the one thing you don’t want to do is ignore the problem. Most anyone can accept another person’s mistake so long as they admit they are at fault, then fix the problem. However, it is unacceptable to not clean up your own mess.
Even worse is to leave a half-fixed. sloppy mess behind for others to try to sort out.
So What Are the Rules for Investors?
Always keep your word. You’ve only got one reputation.
This seems to be a tough one for some entrepreneurs, but it’s really simple. Do what you say you are going to do. I talk to sellers all the time that have a story to tell me about “that other” investor that came out before me.
Some Common Complaints Are:
- The other investor didn’t call back when they said they would, or they didn't call at all. This is an easy fix. Call people back.
- They made an offer on the spot that was higher than all the other investors made then never got back to the seller. (Most likely they couldn’t sell their wholesale deal because they offered too much.) If you are ever guilty of this one, do the right thing and call the seller. Own up to your mistake. Also, don’t try to sell an overpriced deal to other investors. That’s one of the fastest ways to ruin your credibility with other investors.
- Another investor talked badly about the house in order to get the seller to accept their low offer. Don’t do this. The seller already knows the house is a dog. It’s OK to talk about repairs but do it nicely.
- The investor promised to do certain things as part of the purchase like pay closing costs or close in a few days, however, when the contract was written they couldn’t do all the things they said they would do. Solution; don’t promise things you’re not 100% certain you can deliver. It’s always better to under-promise and over-deliver,
- Be on time for your appointments. Sellers hate it when you show up late and waste their time.
What Happens When You Break the Rules?
This is where you're going to realize just how branding, your reputation, and success, work in the real world.
When you regularly don't do what you say you're going to do word gets around. Investors talk. Sellers talk. One day you look up and your credibility is gone, your brand is damaged, and your reputation and success are ruined beyond repair.
The sad part is that most of these mistakes are really just common sense, and they are easy to fix.
Start today to put some serious thought and effort into building a brand that gives you the type of visibility and credibility that will grow your business.
Need help figuring out where you stand and what you need to do next?
Get Your Free Brand Assessment Here
In order to build a rock-solid brand, you need to know where you are today. What does your online presence look like? Once you know that, you can figure out what your “next steps” should be. Get your own brand assessment worksheet below and let's get started today!
Your goal should be to build a brand that makes your competition irrelevant.
Want More Branding Tips?
Click here to read “3 Tips Branding Your Real Estate Business”.
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This article that first appeared on the blog on 7/2016 has been updated.