Would you like some tips for getting better results with your marketing? I hope so because that’s what I have for you today.
There are some key components to follow in today’s market when it comes to making your marketing work for you. What we have today is a seller’s market. As a real estate investor, what that means is to you is that there are fewer good deals. There is also fierce completion for deals, so it’s more important than ever to adjust your marketing strategy.
Over the next few of months I’ll talking a lot about 2 things that I am passionate about; marketing and branding. These happen to be the same 2 things that will make you stand out in your market place. Today, I'm going to begin this series with REI Marketing Mastery; 6 Tips for Rocking Your Marketing.
It really isn’t a secret that if you aren’t marketing your business, it’s dying a slow death whether you know it or not.
Sure, you may get a few deals here and there if you have folks bringing you deals. But even that pipeline will dry up over time if you don’t build a name for yourself. You see, marketing and branding go hand in hand and it’s up to you to connect these two things.
Here’s a question I get all the time; how often should I send out my direct mail?
Most people that have followed me for any length of time know that I am a “mail monthly” person. With few exceptions (like mailing to probate attorneys), this is always the rule for me. And over time, it has proven year after year to be the right answer.
I learned a long time ago that I would only get great results if I would send out my direct mail consistently every month.
Marketing has a lot of moving pieces. Getting those pieces right is critical to your success, and one of those pieces is getting really clear on who your target audience is. Today I have another real estate quick tip for you on just how important it is to get this right and some tips for doing that.
You can have the best marketing pieces on the planet, but if you don't have the right target audience you can waste a whole lot of time and money when it comes to your marketing campaigns.
Marketing is so important for growing your real estate investing business. But I have a question for you; do you track your results from each of your marketing strategies? Read the rest of this entry →