Building Direct Mail Campaigns and Niche Specific Lists – Episode #410
Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below.
This is the second part of this marketing series. You can find the link to part one below.
Show Notes
Here is a sample of what you can expect in this episode:
[00:01 – 07:09] Opening Segment
Consistency and monthly mailings are key to success
81% of deals come at or beyond the fifth mailing
The components of any direct mail campaign
List, mail piece, message, and campaign
[07:10 – 14:01] Creating a Winning Direct Mail Campaign
Tips for timing, messaging & targeting absentee owners
Why postcards have a slight advantage over letters
Messages should be personalized and address a specific property
Focus on offering a unique solution that stands out from the competition
[14:02 – 22:06] Closing Segment
Pick one niche when creating a list
How to create a list of out-of-state absentee owners
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