Building Direct Mail Campaigns and Niche Specific Lists – Episode #410
Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below.
This is the second part of this marketing series. You can find the link to part one below.
Here is a sample of what you can expect in this episode:
[00:01 – 07:09] Opening Segment
- Consistency and monthly mailings are key to success
- 81% of deals come at or beyond the fifth mailing
- The components of any direct mail campaign
- List, mail piece, message, and campaign
[07:10 – 14:01] Creating a Winning Direct Mail Campaign
- Tips for timing, messaging & targeting absentee owners
- Why postcards have a slight advantage over letters
- Messages should be personalized and address a specific property
- Focus on offering a unique solution that stands out from the competition
[14:02 – 22:06] Closing Segment
- Pick one niche when creating a list
- How to create a list of out-of-state absentee owners
- Money is in the follow-up
Resources Mentioned in this Show:
Part 1 of this series: A Proven Way to Generate Leads for Your REI Business
FREE Absentee Owner Letter: Just Click Here.
Want to Learn More?
Connect with me through my website, Instagram, and LinkedIn
Or you can send me an email at email@example.com
Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.
Learn more about this podcast on iTunes, or Stitcher.
If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!
Thanks for Listening to the Show!
I would really love to hear from you. Please leave a note in the comments section below. And, if you enjoyed this episode, please share it on social media using the social share buttons below.
Please Subscribe and Review on iTunes… Here's How You Do That
> Click here to subscribe on iTunes!
> Click here to leave a review. Once you're on Apple podcasts, click “listen in iTunes.” Then select “Ratings and Reviews” and “Write a Review”. Let me know what your favorite part of the podcast is. Thank you!
If you want to find out how you can work with me, you can do that by clicking here. Learn specific strategies for building your brand and creating more effective marketing for your business.
To learn how to to become the go-to probate expert in your area Just click his link.
Have you gotten your freebies and subscribed to the blog? If not be sure to do that today so you don’t miss any of the business building tips I have coming your way. I want this year to be your best year ever!
Actually, I didn’t even know that direct mail was still a thing.
And, I’d be curious. Are there any lessons from direct mailing that can be applied to email campaigns? For example, would you have to send five emails before you get a really good conversion?
Hi James – Direct mail marketing is still very much a big thing. It is the only way to consistently generate leads from off-market sellers. Direct mail was always my #1 source of off-market leads. And in my opinion, those are the best leads on the planet especially probates.
Yes there are. It’s the same idea. You need to warm up your email list before selling them. As a general rule, it’s the 80/20 principle. 80% information and content and 20% selling (at most). I think the most important thing is consistency. Your list should hear from you at least once a week. It’s also best if that is the same day of the week.
BTW – Sorry for the late reply. I’ve been out a few weeks recovering from shoulder surgery. Thanks for stopping by.