Building Direct Mail Campaigns and Niche Specific Lists – Episode #410
Direct mail marketing is not an exact science, but there are some tried and true tips and best practices for building direct mail campaigns that consistently get results. In this episode, I want to focus on two things. How to build a tight, niche-specific list, and the actual direct mail campaigns. I also have some additional resources below.
This is the second part of this marketing series. You can find the link to part one below.
Show Notes
Here is a sample of what you can expect in this episode:
[00:01 – 07:09] Opening Segment
Consistency and monthly mailings are key to success
81% of deals come at or beyond the fifth mailing
The components of any direct mail campaign
List, mail piece, message, and campaign
[07:10 – 14:01] Creating a Winning Direct Mail Campaign
Tips for timing, messaging & targeting absentee owners
Why postcards have a slight advantage over letters
Messages should be personalized and address a specific property
Focus on offering a unique solution that stands out from the competition
[14:02 – 22:06] Closing Segment
Pick one niche when creating a list
How to create a list of out-of-state absentee owners
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Actually, I didn’t even know that direct mail was still a thing.
And, I’d be curious. Are there any lessons from direct mailing that can be applied to email campaigns? For example, would you have to send five emails before you get a really good conversion?
Hi James – Direct mail marketing is still very much a big thing. It is the only way to consistently generate leads from off-market sellers. Direct mail was always my #1 source of off-market leads. And in my opinion, those are the best leads on the planet especially probates.
Yes there are. It’s the same idea. You need to warm up your email list before selling them. As a general rule, it’s the 80/20 principle. 80% information and content and 20% selling (at most). I think the most important thing is consistency. Your list should hear from you at least once a week. It’s also best if that is the same day of the week.
BTW – Sorry for the late reply. I’ve been out a few weeks recovering from shoulder surgery. Thanks for stopping by.
Sharon
Actually, I didn’t even know that direct mail was still a thing.
And, I’d be curious. Are there any lessons from direct mailing that can be applied to email campaigns? For example, would you have to send five emails before you get a really good conversion?
Hi James – Direct mail marketing is still very much a big thing. It is the only way to consistently generate leads from off-market sellers. Direct mail was always my #1 source of off-market leads. And in my opinion, those are the best leads on the planet especially probates.
Yes there are. It’s the same idea. You need to warm up your email list before selling them. As a general rule, it’s the 80/20 principle. 80% information and content and 20% selling (at most). I think the most important thing is consistency. Your list should hear from you at least once a week. It’s also best if that is the same day of the week.
BTW – Sorry for the late reply. I’ve been out a few weeks recovering from shoulder surgery. Thanks for stopping by.
Sharon
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