June 5, 2012 in Books and Book Reviews
I just love Carrie Wilkerson so I was excited to read her newest book “The Barefoot Executive”.This dynamo has 4 kids, 3 businesses and is just a ball of fire. She also has a lot to teach us about building a successful business.
Carrie is actually relatively new to internet marketing having only been in it for just a few years. But by taking massive action on a consistent basis, she has grown her income to 7 figures in those few short years.
Figuring Out What You Know
In her book, Carrie takes you through the steps of figuring out “what you know”. She really helps you nail down what you know that you can make money at and make a real business of”. Carrie does a great job of helping you narrow
your focus so you come up with a winning idea.
I also love the format of this book. She has “Barefoot Action Steps” and at least one case study at the end of each chapter. You will find that she has a video on each
topic on her site that you can watch, and she puts the link there in the chapter. This book is truly optimized for the maximum learning experience. But as you read the book, you will hardly notice that you are learning. She is just
so much fun.
Carrie is quick to point out that there is no “magic button” you can push for success. She is the first one to tell you hat without massive action, your will only get ordinary results. But she does provide not only a formula to follow, but heaps of encouragement along the way.
The Three Big Mistakes
Carrie lists these as the “big three” where mistakes are concerned:
- Mistake #1: Chasing Someone Else’s Dream
- Mistake #2: Chasing Too Many Rabbits
- Mistake#3: Chasing Dollars
What Should My Business Look Like?
The Barefoot Executive does a great job of covering the many of the different types of business models such as:
- Service Based
- Expertise Based
- Knowledge Based
- Goods Based
- Referral Based
You will also learn about multiple streams of income and how to grow your audience and your business.
I loved this book. So many people work from home these days, the term “Barefoot Executive” applies to men and women all over the country.
If you want to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you do that here by clicking this link.
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