probate direct mail campaigns


Getting the Best Results from Your Probate Direct Mail Campaigns – Episode #438

Getting the best results from your probate direct mail campaigns is important. I’m often asked if there is a way to maximize those marketing dollars spent each month, and the answer is yes there is. It all begins with creating a memorable experience at each and every interaction with these sellers.

You need to find genuine ways to make the sellers’ lives easier during this process. It also involves following a proven process for probate direct mail marketing, and that’s what we’ll be talking about today.


[00:01:29 – 00:05:45] – Creating a Memorable First Impression

  • Goal is to solve sellers' problems and make the process easy
  • Direct mail letter makes the crucial first impression
  • Make an initial call to gather info and understand the needs
  • Use property visits to show understanding and respect


[00:05:46 – 00:10:02] – Turning “No” into “Yes” Through Follow Up

  • 80% of deals come from follow-up after “no”
  • Ask to follow up in case Plan A falls through
  • Use mail, calls, and texts to stay on top of mind
  • Find out what's holding them back from “yes”


[00:10:03 – 00:15:01] – Building Trust Through Thoughtful Conversations

  • Listen fully to show understanding and respect
  • Use visual clues to start conversations
  • Ask open-ended questions and listen closely


[00:15:02 – 00:22:10] – Creating Raving Fans Who Refer More Deals

  • Make the rest of the process smooth once you get a “yes”
  • Attend closing to reinforce a positive experience
  • Happy sellers become raving fans who refer you


Key Quote:


Resources Mentioned in This Show:

Probate Investing Simplified Course

Freebie: Probate Investing Starter Kit and Probate Letter


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