Welcome marketing tip #3 in my marketing tip series. Today's topic is, “The one thing that is guaranteed to be the kiss of death for your business”. Do you know what that is? I’ll bet you don’t.
It’s putting all your eggs in one basket.
What Do I Mean by That? The Kiss of Death?
I love direct mail. It’s has been my number one way of consistently getting leads for many years. But what do you suppose would happen if the direct mail response rates were to plummet (like they have), and that was my only way to get deals?
As the saying goes, I would be “up the creek without a paddle”.
Everyone needs to have multiple ways of finding deals. Now those ways will be a little different for everyone.
What Determines Your Marketing Strategies?
Your marketing strategies will be determined by a number of factors like
- The amount of cash you can devote to marketing
- Your access to money for someone wanting to rehab
- Whether you need to focus mostly on free or low cost strategies
- Your primary investing strategy
- Your target audience (AKA the group of sellers you are targeting)
- Whether you have more time OR more money to devote to marketing
- Your exit strategies
- Your short and long term goals
There are a whole lot of different pieces that go into the “marketing pie”, and putting those pieces together correctly is really the secret sauce when it comes to marketing.
It’s important to know that no two marketing plans look exactly alike. Your business model and even your individual personality play a part in all of this too.
Here's Your Podcast – #181. The One Thing Guaranteed to be the “Kiss of Death” for your Business
In our next email, we will get down to the “nitty-gritty” of marketing plans.
Thanks for Listening!
I would really love to hear from you. Please leave a note in the comments section below. And, if you enjoyed this episode, please share it on social media using the social share buttons below.
Want to Help More People find this Show?
Here’s how you can do that:
Subscribe and leave an honest review on the show. Your ratings and reviews really help (and I read each one).
Just click “view in iTunes to listen, subscribe and leave a review.
You can listen and subscribe on Stitcher by clicking the link above.
Thanks again for joining me this week. I’ll see you next time!
Did You Miss the Last Tip?
You can get that by CLICKING HERE.
If you want to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you can do that here by clicking this link.
If you're not already subscribed to the blog be sure to do that today so you don’t miss any of the business building tips I have coming your way. I want this year to be your best year ever! And if you enjoyed this article, please share it.