Susan Lassiter Lyons

We are “Go Getters”

I have to tell you; I love doing this series on “Successful Women In Real Estate Investing”.

I am on a mission to change the way so many women think about this business.  It is traditionally viewed as being a “man's business”, but there are so many women quietly (or not so quietly in some cases) making a huge difference in real estate investing today.

One of those highly successful female role models is real estate expert Susan Lassiter Lyons.  You might remember that I interviewed her a few weeks ago for a podcast about finding private money partners for your business.  If you missed that show you can Click Here to listen to the podcast.

Susan was able show everyone how they too could raise private money for their business.  Because of her expertise, I was really happy that she shared her ideas for my successful women series.    This real estate expert has a no holds barred attitude when answering my 4 questions.


Here Are the 4 Questions:

What made you choose the niche you invest in today?   

Over the years I’ve tried just about every investing strategy there is. I discovered that I make money best behind a desk. Putting together multifamily syndicates and hedge funds is fun and lucrative.

At my core, I love solving problems. So there’s nothing better than when someone comes to me with a multimillion dollar project that they have gotten to the 20 yard line and I get to help them take it in for a touchdown.


Did you try other investing strategies before settling on the main strategy you focus on today?

Yes, all of them. LOL. From tax lien investing to rehabbing and everything in between. Trust me no one wants to live in a rehab that I’ve worked on or project managed. I played at real estate for many years not really focusing. I would do a few lease options, a few rehabs, a few private money loans, a few tax liens but I wasn’t getting any traction.

Once I focused on one strategy, I grew it and built additional divisions/profit centers to support it. That’s when I experienced exponential growth and scale.


What is the best advice you could give someone “brand spanking new”; someone just getting started?

Realize that real estate is not a get rich quick proposition. It’s the vehicle you’ve chosen to wealth but the road can be long. If you run it like a true business vs a hobby you will have more success in the long run.

Grow it purposefully and effectively by implementing systems and processes and establishing clear investment criteria that you follow it 100% of the time. That helps take the emotion out of your decisions. The deal either fits or it doesn’t. Period.


If you had to start over today, what would you do differently?

Become a specialist. I wasted many years playing at many different strategies. And the adage “jack (or Jill) of all trades, master of none” is so true. I always recommend selecting a strategy that plays to your strengths and passion and become the absolute best at that.


Susan's Site

Be sure to check out her blog “The Investor Insights”.  There is a lot of great information to help you grow your real estate investing business there.


Susan Lassiter Lyons

About Susan

Susan Lassiter-Lyons has been a real estate investor since 1994 and is the founder of the award-winning real estate investing blog  In the last 20 years, she’s closed over 600 transactions as an investor, broker, lender, syndicator and advisor.  Additionally, she has…

* Owned and operated Denver’s #1 mortgage company for real estate investors.

* Raised $26.2 million in private money from debt and equity partners to fund hundreds of deals.

* Sponsored real estate investing syndicates including multifamily equity offerings and a 506(d) private equity mortgage pool to make hard money loans.

She loves teaching and sharing what she knows and lives each day to “have fun and create value.”



If you are not already subscribed to the “Inner Circle”, be sure to do that today so you don’t miss any of the business building tips I have coming your way. I want this year to be your best year ever!  And if you enjoyed this article, please share it.

Pin It on Pinterest

Share This