You know how I like to talk about marketing. One of the things you are going to learn today is a new marketing strategy called IP marketing.
My guest today is McKinley Carbone. She is the marketing and sales coordinator for Open Letter Marketing, a direct mail marketing company specifically for real estate investors. It's not often something new comes along in the marketing world. I'm happy that you'll have a chance to learn about IP marketing today and put it to use in your business.
One thing I like about this company is that they have some direct mail marketing pieces that are a little different. Anyone that is doing direct mail marketing today will tell you it’s getting harder and harder to stand out. The response rates are pretty low.
So, does that mean that you should stop doing direct mail? No!
What it does mean is that you need to be different than other companies. Step outside the box, and be the one to stand out in a crowded marketplace.
Here's Your Video
Expert Interview with McKinley Carbone – IP Marketing
Here is just a sample of what we talked about:
- Changing up the types of marketing pieces you send out
- Why yellow letters don’t work well now and what's working today
- Multi-touch campaigns; how to set it and forget it
- Returned mail and why you should work those leads
- What are light skip trace services
- The types of list services they offer
- The “super lead generator” list that they make available to you
- Cutting edge IP marketing
Rather Listen? You Can Listen to the Podcast Here
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McKinley is the marketing and sales coordinator at Open Letter Marketing, a direct mail marketing company specifically for real estate investors.
She is the person behind the social media posts, Facebook ads, and newsletters. If you are looking for a unique direct mail option, feel free to reach out and chat! McKinley enjoys connecting with clients and creating direct mail campaigns that fits your marketing needs.
If you want to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you can do that here by clicking this link.
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