Specifically I have 3 ways you can increase your odds of getting your direct mail opened and keep it from being tossed in the trash unopened. Read the rest of this entry →
Depending on the group of motivated sellers you are targeting, you will be able to find targeted lists at most of the major list sources. Some lists like probates are not generally found at the big list companies. There are several companies specialize in probate lists, but they often come at a hefty price of around a $1.50 a name.
The problem I found with these probate leads is that that in some cases the companies are actually getting their leads from obituaries which I don't advise anyone to do. Imagine for a minute that you get a letter or a call around the time you just buried your loved one. How would that feel?
The other problem with some of the probate companies is that they don't have all of the information you need like the contact information for the executor or the “decision maker”. They will try to pass this off as being a fresher lead and will often tell you that lead is so new they haven't had time to get that particular piece of information. To be successful at probate investing you need the contact information for the executor or administrator of the estate, but that is a discussion for another day.
I talk to a lot of folks about marketing their real estate business every week, and on just about every forum you visit marketing is always a hot topic. Most real estate investors intellectually understand that you have to do marketing to get those leads in the door.
What so many people don’t understand is that there is no “magic pill” for accomplishing this. You can’t send out 15,000 or 20,000 direct mail pieces one month or put out 200 bandit signs one weekend and think you will become an overnight success. It just doesn’t work that way. While there is no magic pill, I believe that there is a magic formula that will build your business and lead to success.
What is the “Magic Formula”?
The magic formula can be summed up in one word. Continue Reading.