What I Learned from Tracking My Marketing in 2017 with Beka Shea (and what I plan to change) – Podcast #118

March 14, 2018 in Marketing, Podcasts, Video Interviews

 

tracking my marketing dollars

 

I have a quick video for you today with full time investor Beka Shea that I believe is going to be a real eye opener.  I'm sure you know that you should be tracking your marketing results, but most people simply don't do it.  I hope today's video changes that.

When she took the time to really study her marketing results from 2017, Beka discovered several things.  First of all, she spent a lot of money on direct mail (about $130,000) and other marketing channels.  That's a lot of money! However what she also learned by looking back at the previous 12 months was something totally unexpected.

More than half of her leads came from something that didn't cost a dime, and this is something everyone can do. So what was that?  Listen in as she tells you all about it.

 

Here's Your Video – What I Learned From Tracking My Marketing in 2017

 

Would you Rather Listen?

You Can Listen to the Podcast Here

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Did You Miss Beka's Last Podcast on Building a Successful Rehabbing Business?

You can listen to that show BY CLICKING HERE.

About Beka Shea

Beka Shae , video, podcast, Sharon VormholtI'm the youngest of 4 daughters and I grew up in rural Pennsylvania.   I've always been an exuberantly tenacious person, setting stretch goals and moving on to the next one.  I went to college at WPI for Mechanical Engineering on an ROTC scholarship, then I spent about 4 years in the Navy.

 

After that, I put my engineering degrees to use working for an Energy Efficiency company out of Boston for 7 years.  When my 3rd daughter was born, I decided to spend less time traveling and more time at home.
We bought our first rehab, which was a hoarder house that we essentially gutted, and I was hooked.  Making ugly things pretty is my favorite.  The first year I flipped 3 houses, the second year I flipped 6, and then I moved up to one a month and started building out a team to support that.  This year we're on track to do 15 flips and about 20 wholesales, as well as venturing into the rental arena.

 

As an aside – It's crazy that I always feel like the little fish because I keep moving to bigger ponds.  If you had told me 3 years ago where I would be now, I would not believe it.  But here I am, and it still doesn't feel like “enough”! 🙂

 

If you want to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you can do that here by clicking this link.

 

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