Creating Absentee Owner Letters That Get a Great Response

  I have talked about direct mail for a long time now. One thing that is so important to understand about direct mail is that you have to set up campaigns to be successful with this strategy. Sending out a whole bunch of letters once or even a couple of times is...

Lead Generation: How to Create Marketing that Works – Podcast #142

  Lead generation comes down to one thing; learning how to create marketing that works.  The marketing strategies will vary from person to person and business to business, but the same principles apply to everyone. People are in a hurry today. The digital world...

Say Cheese! Reason #1 Your Brand Isn’t a Thing (Yet)

When it comes to building your brand, professional photographs are really important. Let's face it; a lot of people would rather have a root canal than actually have a professional photoshoot. I get that. But not having professional photos is one of the top reasons...