Today I want to talk about how to handle calls from angry sellers.
We've all had it happen.
You've spent a lot of time and money on sending out direct mail campaigns. First you had to decide on the mail piece. Next you planned out your campaigns for the next 4-6 months. Finally that part is done and the mail has gone out. Maybe you did it yourself or outsourced it to a direct mail company, but either way it's done.
Now you're just waiting for the phone to ring. And…it does. But it's not what you expected.
What you get is a call from an angry seller.
Well that was a surprise! For the record, getting a call from angry sellers is more likely to happen with probates, but it can happen from any one of your mailings. A cranky homeowner gets upset because you mailed them.
In the second part of this 2 part series on direct mail statistics, I want to talk about split testing. As you know, split testing is when you test one (or more) things against another thing. In this case we are talking about split testing different direct mail pieces.
For example: Let's say that you have a list of 900 names on an out of state absentee owner list, and you have been using a yellow text postcard as your mail piece. Even though you have been mailing consistently, you just don't feel like you're getting the results you should be getting.
Once you have determined that your list is good, the next logical thing to look at is your mail piece.
Here is a fact: different direct mail pieces work better in some areas than others. Different mail pieces also work better for certain groups of motivated sellers.
Today's podcast is on how to use direct mail successfully in your REI business. You will notice I said successfully. There is a right way to do it and a wrong way. Doing it correctly will get you a steady stream of leads over time.
It takes a while to get momentum. But once you learn how to use direct mail correctly, it is a tried and true way of generating leads for your real estate investing business. It is the ONLY way to get off market deals.
What are off market deals?
They are the low hanging fruit. Listen in and learn all the reasons direct mail should be one of your primary marketing strategies, how to do it right, and how to easily create a system for getting it done on time every month.
Today we’re going to talk about how to create more effective marketing for your business.
Fun Fact #1
It’s important to understand that hardly anyone sits down and reads an entire article without skimming it first. People today are skimmers.
This means you only have a short time to grab their attention and every word matters. That’s why it’s more important than ever that you spend time learning how to create effective marketing; marketing that gets you the results you want with the fewest words necessary.