I have been trying to figure this out for some time now. Whether you are in real estate or any other business for that matter, it’s pretty easy to figure out if you’re doing a good job. When you have happy clients and repeat business that’s a pretty good indicator that you have satisfied the folks you are working with. And honestly, most of them will be happy to give you a testimonial if you ask.
I Hear this All the Time
Investors tell me, “I have been intending to ask for testimonials for quite some time. Each time when I forget, I say I will do it next time”. We all understand the importance of having these words of praise on your website. So what exactly is the problem?
I honestly think it's two things.
First of all, people just forget. They go to the closing, get their check and about halfway home they remember they forgot to ask for a testimonial.
Getting an Unexpected Testimonial
I got a surprise in my email the other day. I had been working with an estate attorney that was new to me. His client, who was my seller, was an absentee owner of a property he inherited. That is definitely one of my favorite types of motivated sellers; absentee owners that have inherited an unwanted property.
When I opened my email this is what I saw:
“It’s a pleasure to work with such a knowledgeable and pleasant investment buyer. Hands down the easiest estate sale I’ve handled in a very long time.”
It's great not even having to ask for testimonials.
How Did this Deal Go?
I intended to wholesale the property, and I found my buyer within a couple of days. That in itself was quite a surprise. This house was structurally damaged and I really thought I would have a hard time selling it. But I will save that story for another time.
We worked through a number of issues and got the closing done quickly and smoothly. He told me many times how much he enjoyed working with me, and how easy the whole process had been. I half jokingly said to him, “That’s great. That would make a great testimonial if you feel that is something you would feel comfortable doing.” A few days after the closing I received his testimonial. In this case I didn't have ask, but you will be surprised at the “yes'es” you get just by asking.
I'm excited to share this interview with you today. My guest is savvy entrepreneur, Julie Broad. Today we're going to talk about marketing and branding. (My favorite topics in case you haven't noticed).
Julie is an entrepreneur at heart. She is a real estate investor, a best selling author and the owner of a company called Book Launchers. She is also a wife and a mom.
In the scope of 4 months she had her son, started a new business and moved from Canada to Los Angeles. You're going to love her story. This inspiring business woman was willing to share both ups and her downs on this exciting entrepreneurial journey.
When we see someone that is successful, we rarely assume they've had their share of “downs”. It's refreshing to have Julie share her story.
Today's show is last part in my 4 part series on probate investing, and the topic is a quick overview of marketing to probates. This is an important part of the process when it comes to making money in this very lucrative real estate investing niche. Marketing is an integral part of any investing strategy, but it's especially important with probates. People have to know about you (marketing) before than can choose YOU to work with (branding).
Since probates are off market deals that means you have a huge opportunity to help this particular group of motivated sellers. They have a problem. They have inherited a property (sometimes multiple properties), and in most cases, they don't want the property. Read the rest of this entry →
There is one of the things that holds real estate investors back especially when they are just getting started. They just have trouble getting started. They don't know where to begin so they never take those first steps. I have some tips for you today for taking those “first steps”.
So, what is the process for getting started in probate investing? Just where do you start? There are basically 4 steps in the probate process and here is where you start.
Getting the leads
Determining if there is property in the estate
Marketing to the leads
Driving traffic back to your website
There are over 3300 counties in the US and there is no “one place” to get them. You're going to have to do some detective work to get them, but I have some ideas for you in this show. Read the rest of this entry →