In today's show I'm going to answer a question I get a lot, and that is what happens when I increase my direct mail Is more always better?
The answer is …. maybe, but you won't know for a while. If you double or triple the direct mail pieces that you send it may take a while to see a return.
There are also some other things to think about that may not immediately come to mind.
For instance, can you handle the extra call volume?
- Will you see results right away?
- What is the reason it might take a while?
- What are some of the other costs that you might incur?
- How can I know if it's a wise investment?
- What other things do I need to consider?
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