direct mail marketingIn today's show I'm going to answer a question I get a lot, and that is what happens when I increase my direct mail Is more always better?

The answer is …. maybe, but you won't know for a while.  If you double or triple the direct mail pieces that you send it may take a while to see a return.

There are also some other things to think about that may not immediately come to mind.

For instance, can you handle the extra call volume?

Show Notes

  • Will you see results right away?
  • What is the reason it might take a while?
  • What are some of the other costs that you might incur?
  • How can I know if it's a wise investment?
  • What other things do I need to consider?


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