The topic of today’s show is Gen Z and Technology, and the way this generation is changing the way we do business.
This is the first generation in history to be born into a world where everything is digital. They have never known another way of doing things. Because of this, business is changing rapidly and if you don’t change the way you do business, you will be left behind. Your business will become obsolete.
Simply put, Gen Z will not do business with companies that cannot meet their needs.
Going forward, Gen Z will make their choices based on how easy it is to do business with a company digitally. They will insist that “their people”; those people they will ultimately give their money to, do business their way.
What this means to us as real estate investors is the way we have been accustomed to doing business will be changed forever. Previous generations have been a mix of “with and without” technology. Some folks don’t need it at all, but most of us rely on technology a great deal.
So Exactly Who is Gen Z?
According to Forbes (2015), the generation after Millennials, Generation Z, which they defined as people born from the mid-1990s to the early 2000s, make up 25% of the U.S. population. This makes them a larger cohort than the Baby Boomers or Millennials.
As you can see, it is critical to a businesses survival to understand how to serve this particular generation of consumers.
Now you may be thinking, “What does this have to do with real estate investing”? My answer is, everything.
If you are a company that plans to be in business for the next 5, 10, or 20 (or more) years, now is the time to think about the changes you need to make to stay competitive. I hope you will find this a thought-provoking interview.
My cat Sydney obviously did as you will see in the video. He decided to stop by and check the show out.
You’re really going to love my guests today, Megan Booe and Siobhan Cerney. They are a part of the Libby Team working under My Landlord Helper Secure Pay One. You can find out more about them below. This show you don't want to miss.
Here's Your Video Interview
You Can Listen to the Podcast Here
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About Megan and Siobhan
Megan and Siobhan are a part of the Libby Team working under My Landlord Helper Secure Pay One, a company dedicated to one thing: landlord empowerment.
Their extensive background in software, rental management logistics, and real estate-specific technology enable them to identify and resolve client’s requests. Whether you are having trouble collecting payments, keeping maintenance costs low, or simply need to upgrade to the correct software for your portfolio and investment strategy, they have the solutions for you. The Libby team helps you plan the most effective, efficient, and profitable route to productive management and growth, by enabling clients to create dynamic, tech-savvy solutions. Offering their clients, a reliable and knowledgeable source for current information, proposed regulations and trending software platforms.
Have a question for them? You can send them an email at firstname.lastname@example.org.
If you want to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you can do that here by clicking this link.
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