Nurturing your probate leads is one of the most important aspects of successfully marketing to probates. You want to take them slowly along a path where they feel confident in your ability to buy their property when the time is right for them. This type of direct mail campaign is a slow but very deliberate way of building rapport with these sellers.
The time from when someone passes away until the family is ready to sell varies greatly with each individual situation. However, once the estate is opened, that is a sign they are ready to move forward with settling the estate. This is also the time you want to start your direct mail campaign.
How Do You do That?
You do that by showing up every month with a consistent message. As I said, that message is that you will be there for them when they are ready.
How long will that take? Listen in to this short podcast as I fill in some of the gaps.
Probate Investing Simplified
If you want to know how to get a steady stream of leads that are off market deals before they ever hit the MLS or get sold to another investor, be sure to check out Probate Investing Simplified.
Want More on this Topic?
Here are a couple of articles I did on direct mail and probates These posts also have a podcast if you would rather listen.
Creating a Nurture Series of Letters for Probate Direct Mail Campaigns
The Comprehensive guide to direct mail campaigns
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