It’s not very often that I have a new investing strategy to dive into, but today we’re going to talk about one that was new to me until just recently and that is container homes. My guest is my friend Stevie Bear of Make it Modular.
Stevie comes from a real estate family that goes back 3 generations. She is a real estate investor, a Realtor/Broker, the owner of Make it Modular, and a partner in a funding company. Just for fun, Stevie has a 5th business called the Bear’s Lair which is a free space for artists to perform (and keep all the proceeds).
Today you are going to learn all about container homes, and why some people are interested in this type of home ownership. Austin is a trendy community so it’s a perfect place for Stevie's business. Read the rest of this entry →
Today I want to talk about how to handle calls from angry sellers.
We've all had it happen.
You've spent a lot of time and money on sending out direct mail campaigns. First you had to decide on the mail piece. Next you planned out your campaigns for the next 4-6 months. Finally that part is done and the mail has gone out. Maybe you did it yourself or outsourced it to a direct mail company, but either way it's done.
Now you're just waiting for the phone to ring. And…it does. But it's not what you expected.
What you get is a call from an angry seller.
Well that was a surprise! For the record, getting a call from angry sellers is more likely to happen with probates, but it can happen from any one of your mailings. A cranky homeowner gets upset because you mailed them.
In the second part of this 2 part series on direct mail statistics, I want to talk about split testing. As you know, split testing is when you test one (or more) things against another thing. In this case we are talking about split testing different direct mail pieces.
For example: Let's say that you have a list of 900 names on an out of state absentee owner list, and you have been using a yellow text postcard as your mail piece. Even though you have been mailing consistently, you just don't feel like you're getting the results you should be getting.
Once you have determined that your list is good, the next logical thing to look at is your mail piece.
Here is a fact: different direct mail pieces work better in some areas than others. Different mail pieces also work better for certain groups of motivated sellers.
Today's podcast is on how to use direct mail successfully in your REI business. You will notice I said successfully. There is a right way to do it and a wrong way. Doing it correctly will get you a steady stream of leads over time.
It takes a while to get momentum. But once you learn how to use direct mail correctly, it is a tried and true way of generating leads for your real estate investing business. It is the ONLY way to get off market deals.
What are off market deals?
They are the low hanging fruit. Listen in and learn all the reasons direct mail should be one of your primary marketing strategies, how to do it right, and how to easily create a system for getting it done on time every month.
Whether you are a seasoned investor or you're brand new, everyone should take advantage of some free lead generation strategies. One of those is Craig's List. Today I want to talk to you about using Craig's list to get free leads.
There are a couple of different ways to use Craig's to get free leads.
One way is for you to post ads on the site. The other way is to use a program to scrape the site for leads. I would recommend that you do both. I also have some free ad templates for you to use for posting ads on the site. Read the rest of this entry →