How to Take the Stress out of Talking to an Angry Seller – Best of the Best Show
Learning how to take the stress out of talking to an angry seller can be hard for some investors. In fact, I would say it is hard for most people. It's bound to happen at some point if you're doing direct mail marketing. After all, these folks are generally experiencing some type of stress in their lives. It's most likely, some type of financial distress.
So, what do you do when you pick up the phone and you find yourself talking to an angry seller? That's what we're going to talk about today. How to turn that conversation around so that it ends in a positive way.
The Reality…
We've all had it happen. Does this sound like you?
You've spent a lot of time and money sending out direct mail campaigns. First, you had to decide on the mail piece. Next, you planned out your campaigns for the next 4-6 months. Finally, that part is done and the mail has gone out. Maybe you did it yourself or outsourced it to a direct mail company, but either way, it's done.
Now you're just waiting for the phone to ring.
And…it does. But it's not what you expected. What you get is a call from an angry seller. Now you're faced with talking to them and in most cases, explaining why you contacted them.
Well, that was a surprise!
For the record, getting a call from an angry seller doesn't happen that often. It's more likely to happen with probates, but it can happen from any one of your mailings. A cranky homeowner gets upset just because you mailed them. In this show, you're going to learn some tips for taking the stress out of handling calls from angry sellers.
Think About This for a Minute…
If you stop and think about this situation, it's completely irrational for a seller to get so upset over receiving a piece of mail. However, it happens every now and then. If you're just getting started you may not have had this experience (yet), but it will eventually happen to you too.
Does it upset me when I get one of these calls? No, it doesn't. Not anymore, but that's because I'm prepared now. I can tell you that it wasn't always that way. So how do you handle that conversation? Listen in to this quick marketing tip and see just how you handle one of these calls.
Want Another Example?
Check out this post called, “Mr. Bottom Feeder”. You'll get a good laugh (and a lesson).
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This blog which was originally published in 2017 has been updated.
I really like this post. In this field of work we really have to go through these type of owners and I’m so glad I saw your video on how to handle them right. Well, nothing comes easy but this will really help alot. Thanks for sharing this…
I think divorced people was a hard group to start out with. They are already angry. Why not take a look at out of state absentee owners. Angry calls are in the minority as a rule. Don’t give up though.
Hello Sharon, I tried to leave a voice message through SneakPipe but it didn’t cooperate with me. I felt compelled to tell you by voice his much I appreciate this post because I’ve been an investor for about one year now, trying very diligently to complete my first deal and so far, the only investing I’ve done is in education through several programs, systems and gurus. What I’ve learned mostly, is that there are a lot of people making money through teaching and selling systems to those of us who have reached retirement age but trying to be successful real estate entrepreneurs, not realizing how difficult people can be. Finally on the right track I thought, I have partnered with an experienced investor on a direct mail campaign, and while I appreciate the guidance, I took the calls (from a divorced mailing). Just as in your “bottom feeder” example, I had two like that. The man called me a scammer and referenced “you people are scum of the Earth, equity stealers”. I had thought I was getting closer to success but now that a few weeks have passed since taking those calls, I have noticed my own retreat from approaching sellers. I’m feeling that maybe I can’t do this at all, if that’s what it takes to be a successful investor. It’s entirely negative and I’ve apparently built up a rigid wall of resistance, fighting depression and resentment of myself for all the efforts and exorbitant amount of money I’ve spent on the education all on the premise that I’ll make it back quickly through wholesale deals. Anyway, I think your video gave me hope and I want to tell you how much I appreciate it! Especially the part about turning it around and that it’s great practice during this sellers market. Again, thanks!
Theresa Nicoletto
on July 6, 2017 at 11:20 am
I Absolutely agree! There are people who get mad at you on a call because of the email you sent to them, i think this is so unethical, where are the manners to these kind of people? It’s not easy handling people who are not in mood. We’re humans too! we felt guilty, our feelings get hurt too. But this is where we are, our work, we’ll have to be patient even if it hurts, you so much. But anyways Thanks to this article it has so much to learn.
Hi Sharon,
I really like this post. In this field of work we really have to go through these type of owners and I’m so glad I saw your video on how to handle them right. Well, nothing comes easy but this will really help alot. Thanks for sharing this…
I think divorced people was a hard group to start out with. They are already angry. Why not take a look at out of state absentee owners. Angry calls are in the minority as a rule. Don’t give up though.
Hello Sharon, I tried to leave a voice message through SneakPipe but it didn’t cooperate with me. I felt compelled to tell you by voice his much I appreciate this post because I’ve been an investor for about one year now, trying very diligently to complete my first deal and so far, the only investing I’ve done is in education through several programs, systems and gurus. What I’ve learned mostly, is that there are a lot of people making money through teaching and selling systems to those of us who have reached retirement age but trying to be successful real estate entrepreneurs, not realizing how difficult people can be. Finally on the right track I thought, I have partnered with an experienced investor on a direct mail campaign, and while I appreciate the guidance, I took the calls (from a divorced mailing). Just as in your “bottom feeder” example, I had two like that. The man called me a scammer and referenced “you people are scum of the Earth, equity stealers”. I had thought I was getting closer to success but now that a few weeks have passed since taking those calls, I have noticed my own retreat from approaching sellers. I’m feeling that maybe I can’t do this at all, if that’s what it takes to be a successful investor. It’s entirely negative and I’ve apparently built up a rigid wall of resistance, fighting depression and resentment of myself for all the efforts and exorbitant amount of money I’ve spent on the education all on the premise that I’ll make it back quickly through wholesale deals. Anyway, I think your video gave me hope and I want to tell you how much I appreciate it! Especially the part about turning it around and that it’s great practice during this sellers market. Again, thanks!
I Absolutely agree! There are people who get mad at you on a call because of the email you sent to them, i think this is so unethical, where are the manners to these kind of people? It’s not easy handling people who are not in mood. We’re humans too! we felt guilty, our feelings get hurt too. But this is where we are, our work, we’ll have to be patient even if it hurts, you so much. But anyways Thanks to this article it has so much to learn.
Amazing enlightenment, useful and interesting, thank you for sharing
Thank YOU! I so appreciate this article