Why Bother with Branding For My Marketing?

Why Bother with Branding For My Marketing? – Episode #430

Real estate investors often wonder why they should bother with branding for their marketing campaigns. The short answer is that all of your marketing will work better if you have built a strong personal brand that carries your business forward. Your brand builds credibility, authority, and trust with potential clients and customers no matter what business you are in.

Remember that marketing is how you get leads, but branding is why they choose you!

When you couple a strong personal brand around a well-defined marketing campaign that is implemented consistently, you’ve got the magic formula.

[00:00 – 04:50] How to Market for Real Estate Investing Success

Everyone has a story about how they became a real estate investor
Branding is why people choose you, while marketing is how you get leads
Consistency is vital in marketing
Generate leads through direct mail, networking, other investors, and your website
Content creation (video) is gold – showcase what you know about real estate
Use MLS and other online sites like auction sites

[04:51 – 10:15] Making Your Brand Memorable

Branding is more than just logos, colors, and fonts; it's how people feel about you
Present a consistent personal brand in every interaction
Build a robust online presence with a website, social media profiles, and content
Tell your unique story in a memorable but short way
Focus the conversation back on the other person to make yourself memorable

Quotes:

Marketing is how you get leads, and branding is why they choose you. – Sharon Vornholt

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Branding, at its essence, is how people feel about you. It's this feeling you leave behind after you've interacted with them. Branding is what people say about you after you walk out of the room. – Sharon Vornholt

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Need a Website? Click here to get the one I recommend.

Need a CRM? Click here to get the one I recommend.

Book: Get Different: Marketing that Can’t Be Ignored by Mike Michalowicz

Want to Learn More?

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Or you can send me an email at sharon@sharonvornholt.com.

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

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