How to Handle Angry Sellers When they Get Your Direct Mail – REI Marketing Show

March 31, 2017 in Marketing, REI Marketing Show Videos

 

angry sellers

 

Today I want to talk about how to handle calls from angry sellers.

We've all had it happen.

You've spent a lot of time and money on sending out direct mail campaigns. First you had to decide on the mail piece. Next you planned out your campaigns for the next 4-6 months. Finally that part is done and the mail has gone out. Maybe you did it yourself or outsourced it to a direct mail company, but either way it's done.

Now you're just waiting for the phone to ring. And…it does. But it's not what you expected.

What you get is a call from an angry seller.

Well that was a surprise! For the record, getting a call from angry sellers is more likely to happen with probates, but it can happen from any one of your mailings.  A cranky homeowner gets upset because you mailed them.

 

Let's Take a Look at This…

First of all, it's completely irrational for a seller to get so upset over receiving a piece of mail, but it happens every now and then. If you're just getting started you may not have had this experience (yet), but it will eventually happen to you too.

Does it upset me when I get one of these calls? No it doesn't. Not anymore, but that's because I'm prepared now.

I can tell you that it wasn't always that way. So how do you handle that conversation? Listen in to this quick video and see just how you handle one of these calls.

 

Here's Your Video

 

 

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