Your Branding Sucks; 5 Ways to Cure That Now

August 12, 2016 in Branding

 

Your Branding Sucks

Have you ever felt invisible in your marketplace?  If you can honestly answer yes to that question, I’m 100% sure it’s because your branding sucks.

Does this sound like you?

  • You feel like the best kept secret in town
  • Maybe you have a good reputation, but you’re not well known (we’re not counting your friends and family.
  • You’ve been at it a while and the customers you have are happy, but you just don’t have enough of them
  • You’re doing okay, but you know that’s just not good enough
  • You’re losing out to competitors because their marketing is better or they’re well known
  • You know something needs to change, but you have no idea where to start when it comes to branding

Your branding sucks.  How do you fix that?

When someone has a strong brand it’s because they were in charge of building their brand.

 

What Are the Major Components For Up-leveling Your Brand?

There are a lot of components to a brand, but when you think about up-leveling your brand, there are 5 things to focus on first.

Remember that –

 

Here are My Top 5

#1.Your Compelling Story

People might not remember much about you, but at the end of the day, they will always remember a great story.  Crafting your compelling story is critical.  You want to put together your story in a way that compels people to want to work with you rather than your competitor.

Before you even say it….everyone has a story.

Maybe you didn’t live on the streets or have a near fatal illness, but YOU have a story, and it's up to you to tell it.

 

#2.Your Customer Avatar

What exactly is this?

Your customer avatar represents the person that is your ideal customer or your dream customer. When you get clear on exactly who your ideal customer is, you stop trying to attract “everyone”.  Everyone is NOT your ideal customer.  When you are just marketing to the masses, what happens is you end up attracting the wrong customers.  You know – the ones you hate working with.

 

#3. A Great “About Me” Video on Your Website

You probably know that you need a great about me page on your website.  This page should also have your compelling story on it.  But did you know, that having a professionally produced “about me” video on your page can dramatically increase your credibility?

Now I’m not talking about a quick iPhone video. I’m talking about a quality professional video. (These can be quite pricey at times, but in this series you’ll find out how to get one.)

Have you ever felt invisible in your marketplace?  If you can honestly answer yes to that question, I’m 100% sure it’s because your branding sucks.

Update: More to come on this.  Our “Branding, Books and Beaches” group just made our professional about me videos at the event so stay tuned.

 

#4. Professional Photos

Don’t we all hate this one?Have you ever felt invisible in your marketplace? If you can honestly answer yes to that question, I’m 100% sure it’s because your branding sucks.

Most of us would rather have a root canal than have a professional photoshoot, however this is essential.  If you check around you can find someone to do this for you pretty reasonably when you consider the huge impact it will have on your brand.

You can read more about why you need professional photos by clicking here.

 

#5.Your Authority Book

So, you think you don’t have enough expertise to write an authority book?

I want to tell you that just simply isn’t true.  If you have been in business for any length of time, you have a book in you.  Writing an authority book is the ultimate credibility piece.

Take a look at your competitors for just a minute.  Who in your immediate area has written an authority book?  I’m pretty sure that answer almost no one no matter where you’re located.

For more on “Using Your Signature Book As a Branding and Marketing Tool” just click here for the podcast with Barbara Grassey.

 

Coming Up… BBB Was a Hit!   Coming April 21st -23rd 2017.  Sorry. Registration is closed.

Over the next couple of weeks I’m going to be taking each one of these top 5 brand authority “must haves” and dive into each one in detail.  This is YOUR year to “brand up” and make your competition irrelevant!

Stay with me to learn how to create a brand that stands out above your competition.

Write your authority book

 Update on Branding, Books and Beaches

This was a great event. Hurricane Matthew did his best to “take us down”, but in the end — we just made lemonade out of lemons.  You can check out what happened by clicking here….

 

To schedule your own complimentary brand assessment just email me at Sharon.vornholt@gmail.com.  Let’s see where you are today and determine if our next Branding Books and Beaches is a fit for you.

 

 

If you're not already subscribed to the blog be sure to do that today so you don’t miss any of the business building tips I have coming your way. I want this year to be your best year ever!  And if you enjoyed this article, please share it.