My guest today is Barbara Grassey AKA the “Book Boss”. Barbara is an author, a book coach and a real estate investor located in South Florida. Today we are going to talk about using your signature book as a branding and marketing tool.
Barbara is an expert when it comes to writing your signature book (also known as your authority book).
In today's podcast you will learn how your signature book will help skyrocket your brand allowing you to become the undisputed authority in your marketplace. Barbara teaches folks across the country how to do this and get it done faster than you could have ever imagined.
Before you get scared off thinking that we're talking about writing a big book like a novel, let me assure you that that is not what we're talking about. When we talk about a book that will be used to market your business, put the spotlight on you (and your brand) and solidify your standing as an authority in your field, we are talking about something totally different,
Some of the things we talked about in this podcast are:
- Why write a book?
- The 3 different types of books you can write
- Why small books work well for marketing
- How to get started
- Why you need to do a “brain dump”
- The best ways to use your book to market yourself and your business
- How being an author immediately elevates your brand and makes you stand out as the industry expert
This is a great show. Once you know how to do a deal (or ten), it's time to build a real business. Branding is a huge part of building a successful business.
You Can Listen to the Podcast Here
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Would You Like a Brand Assessment Guide to Get You Started?
In order to build a rock solid brand, you need to know where you are today. What does your online presence look like? Once you know that, you can figure out what your “next steps” should be. Get your own brand assessment worksheet below and let's get started today! Build a brand that makes your competition irrelevant.
Want More Information on Branding?
Check out this podcast here – “It's all about Marketing and Branding”.
About Barbara Grassey
Barbara Grassey AKA the “Book Boss” is an author, book coach and real estate investor located in South Florida. She has written over 50 books, manuals and home study courses in the past 10 years.
Barbara started a REIA in her area and she is also a coach and a mentor to aspiring real estate investors. You can reach out to Barbara at Barbara@BarbaraGrassey.com.
If you want to schedule a 1 on 1 call with me to talk about specific strategies for building your brand and creating more effective marketing for your business, you can do that here by clicking this link.
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