Using Your Signature Book as a Branding and Marketing tool with Barbara Grassey – Podcast #80

September 11, 2016 in Branding, Podcasts

Lauren Hardy - this mom flips

My guest today is Barbara Grassey AKA the “Book Boss”. Barbara is an author, a book coach and a real estate investor located in South Florida. Today we are going to talk about using your signature book as a branding and marketing tool.

Barbara is an expert when it comes to writing your signature book (also known as your authority book).

In today's podcast you will learn how your signature book will help skyrocket your brand allowing you to become the undisputed authority in your marketplace. Barbara teaches folks across the country how to do this and get it done faster than you could have ever imagined.

Show Notes

Some of the things we talked about in this podcast are:

  • Why write a book?
  • The 3 different types of books you can write
  • How to get started
  • Why you need to do a “brain dump”
  • The best ways to use your book to market yourself and your business
  • How being an author immediately elevates your brand

This is a great show. Once you know how to do a deal (or ten), it's time to build a real business.  Branding is a huge part of building a successful business.


You Can Listen to the Podcast Here

Using Your Signature Book as a Marketing and Branding Tool - Download This Episode


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Branding, Books and Beaches

If you are ready to grow your brand so you can dominate your market, join Barbara and me in Louisville in June 2017

Send me an email for details.

Join us for 3 intensive days where we will take your brand to a whole new level. Learn exactly who your ideal client is, how to market to them, dive into advanced video techniques, and learn how to uplevel your brand by changing a few key things.


You will get a professional branding photoshoot, a professional “about me” video in the can while you're there, you will get started on your signature book and so much more. All of these things are included.

You can check it out here:  Branding, Books and Beaches

Have questions?  Send me an email at, and I will get them answered.


Want to See if This Event is Right for Your?

Send me an email and I will do a complimentary brand assessment for you.   I want to be sure this event is right for you.


About Barbara Grassey

Barbara GrasseyBarbara Grassey AKA the “Book Boss” is an author, book coach and real estate investor located in South Florida.  She has written over 50 books, manuals and home study courses in the past 10 years.

Barbara started a REIA in her area and she is also a coach and a mentor. You can reach out to Barbara at


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