Content Marketing Strategies for Real Estate Investors with Josh Culler – Episode #411
Content marketing is something all real estate investors need to be focusing on today. It builds a strong personal brand for you as well as a brand for your business. This means having content marketing strategies couldn’t be more important as a part of your overall marketing strategy.
When I decided content marketing would be the focus of this podcast, I knew exactly who my guest would be. My guest today is Josh Culler of Culler Media. Josh has been on the show before and always has cutting-edge information to share. He has been in the real estate investing industry since 2013 and has been a part of hundreds of deals as a marketing director. Josh’s company, Culler Media, is a service provider that offers full social media management along with YouTube, Podcasting, and other forms of content marketing. He primarily works with those in the Real Estate Investing education space.
[00:01 – 06:56] Opening Segment
Introducing Culler Media
The real estate investing education space
How content creation started becoming a big thing in the mid-2010s
Josh’s research and development to understand how platforms work
[06:57 – 14:23] Exploring the Optimal Length in the Digital Age
Long-form content vs short-form content
How consumption of short-form content has flipped long-form content
Long-form content still has its place and can be successful if done right
How to leverage short-form content to drive people back to long-form content
[14:24 – 21:40] The Evolution of Content Consumption
The benefits of short-form platforms
How demographics evolve over time
TikTok is the top of the funnel for educators and course creators
Focus on delivering value rather than recording time
[21:41 – 28:49] Repurposing Content
Tips for chopping out and delivering value-packed content
Social media is a platform for organic lead generation and brand awareness
You don't have to become an influencer to use social media for marketing
Understand the platforms you are using and what they want
[28:50 – 39:51] Closing Segment
How to create targeted and consistent content
Crafting a content plan
Use the 90/10 rule for content
Want to connect with Josh? Follow him on LinkedIn, Instagram, and YouTube. Head to his website to explore result-driven content marketing for real estate investors!
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Awesome topic! Thanks for sharing these content marketing strategies for real estate investors!