content marketing strategies


Content Marketing Strategies for Real Estate Investors with Josh Culler – Episode #411

Content marketing is something all real estate investors need to be focusing on today. It builds a strong personal brand for you as well as a brand for your business. This means having content marketing strategies couldn’t be more important as a part of your overall marketing strategy.

When I decided content marketing would be the focus of this podcast, I knew exactly who my guest would be. My guest today is Josh Culler of Culler Media. Josh has been on the show before and always has cutting-edge information to share. He has been in the real estate investing industry since 2013 and has been a part of hundreds of deals as a marketing director. Josh’s company, Culler Media, is a service provider that offers full social media management along with YouTube, Podcasting, and other forms of content marketing. He primarily works with those in the Real Estate Investing education space.


[00:01 – 06:56] Opening Segment

  • Introducing Culler Media
    • The real estate investing education space
  • How content creation started becoming a big thing in the mid-2010s
  • Josh’s research and development to understand how platforms work


[06:57 – 14:23] Exploring the Optimal Length in the Digital Age

  • Long-form content vs short-form content
    • How consumption of short-form content has flipped long-form content
    • Long-form content still has its place and can be successful if done right
  • How to leverage short-form content to drive people back to long-form content


[14:24 – 21:40] The Evolution of Content Consumption

  • The benefits of short-form platforms
    • How demographics evolve over time
  • TikTok is the top of the funnel for educators and course creators
  • Focus on delivering value rather than recording time


[21:41 – 28:49] Repurposing Content

  • Tips for chopping out and delivering value-packed content
  • Social media is a platform for organic lead generation and brand awareness
    • You don't have to become an influencer to use social media for marketing
  • Understand the platforms you are using and what they want


[28:50 – 39:51] Closing Segment

  • How to create targeted and consistent content
    • Crafting a content plan
  • Use the 90/10 rule for content


Want to connect with Josh? Follow him on LinkedIn, Instagramand YouTube. Head to his website to explore result-driven content marketing for real estate investors!


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