Today I have 5 tips for using ringless voicemail for probate marketing. If you’ve been following me for any length of time, you’ll know that I’ve generally been against cold calling people that have a house in probate. The exception to that rule would be that it’s OK to call them if they have called you after getting your direct mail letter. In that case, its’ fine to reach out to them at a future date. However, the key thing to remember is that they need to call you first.
This is a very sensitive time in their life and the last thing you want to do is upset them at what is almost certainly a very difficult time in their life.
If you're using direct mail in your business now, you're going to love this show today. My guest is Justin Silverio from Open Letter Marketing. Today you're going to learn how you can increase your direct mail results by 400% or more by adding one simple (and very affordable) thing to your direct mail campaigns.
Marketing your REI Business is not a one-time event. It’s an ongoing process. However, what I have found over the years, is that for a whole lot of investors their marketing resembles a horse race; a one-time event. Here’s what I mean by that.
In horse racing, it’s a sprint. The horses get to the starting gate, then they run down the track as fast as they can to get to the finish line. When a horse gets to the finish line, they’re done. The event is over until the next horse race. That’s the way a lot of investors think about marketing.
If you've been doing direct mail marketing for any length of time, you have almost certainly had times when you just weren't getting great results direct mail. Your results are partly determined by market conditions, but there are also other things that could be part of the problem.
I have some tips for you today that will show you some things you can check or even possibly change to improve your response rates. Sometimes things just need a little tweaking.
The 5 Things
There are 5 things that just might be part of the problem. First of all, you need to take a hard look at your list criteria. Have you included all the things that are important to you? Did you remember to clearly state how much equity you want in your property? Next, move to to these 4 things I go over in the video.
Today I want to talk about how to get better results marketing to absentee owners. Like probates, these are off market sellers that I’ve had good luck with over time. You can read all about it here, or listen to the podcast below.
I only market to out of state absentee owners myself, because I have found them to be more motivated to sell than in state absentee owners. Over the years, I’ve discovered that these property owners need to be at least 3 hours away from the property before it becomes too big of a hassle to keep the property.
Marketing to absentee owners is simple, and it is very cost effective since you can get great results with postcards. You can send out 1000 oversized postcards for under 50 cents each. That includes the postage and a mailing company doing all the work. Read the rest of this entry →
Today I want to answer a reader question that I have gotten several times just in the past couple of weeks. In fact, investors who are just getting started in probate investing ask me this particular question all the time:
“How many months should I go back when I first start out”?
I’m going to answer that question today, and I want to try to clear up some confusion surrounding this process at the same time. (Grab your FREE probate letter at the bottom of the article.)