Today I want to answer a reader question that I have gotten several times just in the past couple of weeks. In fact, investors who are just getting started in probate investing ask me this particular question all the time:
“How many months should I go back when I first start out”?
I’m going to answer that question today, and I want to try to clear up some confusion surrounding this process at the same time. (Grab your FREE probate letter at the bottom of the article.)
I have talked about direct mail for a long time now. One thing that is so important to understand about direct mail is that you have to set up campaigns to be successful with this strategy. Sending out a whole bunch of letters once or even a couple of times is just a waste of money. Direct mail is a long term strategy. Before we move on to creating absentee owner letters that actually get a great response, I want to spend a little time going over the basics of direct mail.
What Exactly is a Direct Mail Campaign?
A direct mail campaign is an ongoing process of sending mail pieces to your target audience. It is not a one or two time event where you mail to your prospects. My rule is that I mail everyone, every month so long as the house is still available. This is what I know for sure: folks that are successful with direct mail marketing follow some tried and true principles and that's what this article is about.
Do you ever wish marketing was easier? Could it be that you're making it harder than it actually is? Probably so. I know I did at one time. One way to make it easier is by learning to tell your compelling story.
Lead generation comes down to one thing; learning how to create marketing that works. The marketing strategies will vary from person to person and business to business, but the same principles apply to everyone.
People are in a hurry today. The digital world has made information readily available no matter what business you’re in. So, how do you cut through the clutter with YOUR marketing? Read the rest of this entry →