In the first two parts of this three part series, we have learned what Facebook CAN and CANNOT do for us. We also learned how to know if we are using Facebook successfully, and 2 or the 5 best ways to use Facebook in our business. Today we will learning about the 3 more great uses for Facebook in our business.
If you missed the first two articles you can find them here:
3. Feature Customers
This one benefits all parties. First off, highlighting the success of a client makes you look good too. Secondly, it makes clients feel good and shows prospects that you are client-centered. Your clients will also refer more people to your page, because now they have a personal stake in it.
Practical Tip: For real estate investing, you could highlight the success stories of those in your network, or clients who have made a big recent sale. You can add some pictures along with their story, or a video if possible. Make it personal.
4. Post Informational Links and Videos
What you do NOT want to do on your Facebook page is constantly post self-promotional advertisements. This becomes white noise to your followers. They will stop following you if your posts start to read like spam. What you want to post are informative posts that help them in some way. You build trust when you post QUALITY content that helps your followers become better at their jobs, or introduces them to new investment strategies, etc. These are posts that endear you to your prospects.
Practical Tip: As a business owner, you are always striving to improve. So are your prospects. When you come across an interesting article, or learn something new, share it with your followers. Chances are they will find it interesting too. This is how personal connections are made.
5. Be Interested in Others
Possibly the most important thing in social media marketing is being…well social. Don’t think of your social media as a performance, think of it as a conversation. Conversations need to go both ways, or they end up being very short. The same goes for your online interactions with prospects. Be involved in their online activity as well! Wish them a happy birthday. Congratulate them on the promotion. Agree that Spiderman 3 was a waste of everyone’s time and money. Just get involved.
Practical Tip: When scheduling your social media posts, make sure you account for some time to explore and get involved in other pages. If you continually spit out posts and neglect the conversation, you’re followers will leave for more interactive pastures.
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Always remember the points we covered in the beginning. Facebook and other social media are NOT about lead generation. It’s NOT about selling. If the opportunity arises that’s great, but that is not why you are there. You are on Facebook to build a relationship with your prospects. If you are constantly selling them on something, you will never develop the relational connection that you need to build TRUST and RAPPORT with your prospects and your clients, which in turn leads to more sales.
Thanks once again to Joy Gendusa for sharing her expertise.
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Joy Gendusa About Joy Gendusa: Joy Gendusa is the owner and CEO of direct mail marketing firm, PostcardMania. Joy began PostcardMania in 1998, with nothing but a phone and a computer, never taking a dime of investment capital. Joy originally started PostcardMania as a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic design, printing, mailing list acquisition and mailing services. Since then, PostcardMania has expanded to offer its clients more services including website and landing page design and development, email marketing and full marketing evaluations — all while continuing to educate clients with free marketing advice. In 2011, PostcardMania reached almost $45 million in annual revenue and the company now employs more than 195 people, prints 4 million and mails 2 million postcards each week, and has more than 53,000 customers in over 350 industries. Please visit www.postcardmania.com for more information. Find Joy on Google+.