Consistency is the key to success with direct mail marketing, and the direct mail statistics I have for you today will show you why. This concept is probably the most important thing you need to learn about direct mail marketing.
If you are going to be successful with direct mail or really any other marketing strategy, consistency is the key to your success. If you don't mail on a consistent basis, you will just be just be dumping money down a deep rabbit hole.
It takes time to build the “know, like and trust factor” that you need in any business. Repetition of your marketing message does that. When they see your message month after month they begin to feel like they know you and they can trust you. It's a process for sure, but it's not difficult to implement.
In this short video you will learn how momentum builds with every month you mail to your lists, and why mailing monthly will build a machine that drives leads to your business month after month. You will also learn what type of return you can expect every month as you continue mailing to motivated sellers.
REI Marketing Show Video
Here's the Link to Part 2
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Thanks McKinley.
This is so key! I think a lot of people mail once or twice and don’t understand why they are not seeing returns. Follow up is so important and the statistics back that up for sure. Thank you for sharing.
Tiago – there is a search bar on the front page. Search for direct mail and all of those articles will come up. Those answers are all in there and more. You should shoot for a minimum of 1000 pieces each month.
Hi Sharon, thank you for making this information available! I just found your website not to long ago after hearing about you in the BP podcast. I have listen to a few of your podcasts as well and just started looking at your blog, and if this answer is in a previous blog I don’t mind if you point me to the right direction. My question is about planning for the direct mail campaigns. How many addresses should I plan on having before I start a direct market campaign? Also I have heard you saying that the best way to get a response from DM is consistency, having that said, how do you budget for a campaign? How much money do plan on spending? Should I plan on having an expiration on when to stop mailing to a seller? Also, if I’m planning on doing a campaign for probate sellers, what should I put in the content of the letter? Also I’m starting from zero, no website, no phone number etc.
100000000 thank you’s!